Privacy policy

1. General

RELENTLESS (the “Company”) respects the privacy of the Site’s users and its customers. This privacy policy details how we collect, use and protect personal information, in accordance with the Protection of Privacy Law, 5741-1981, the Protection of Privacy Regulations (Data Security), 5777-2017, and the Communications Law (Telecommunications and Broadcasting) (Amendment), 5768-2008.

Use of the Site constitutes consent to the collection and processing of information as described in this policy. If you do not agree, please refrain from using the Site.

2. Types of information we collect

2.1 Information you provide directly

• Full name, email address, phone number
• Shipping address (street, city, postal code)
• Payment method details (transferred directly to the payment processor – not stored by us)
• The content of inquiries you send to customer service

2.2 Information collected automatically

• IP address, browser type, operating system
• Pages you visited, time spent and browsing path
• General geographic location data (city/region)
• Mobile device information (if relevant)

2.3 Cookies and tracking technologies

The Site uses cookies and similar technologies. Strictly necessary cookies are required for the Site to work — for example: shopping cart, language, accessibility preferences, and cookie consent. Analytics and marketing cookies are loaded only after you consent via the cookie banner at the bottom of the screen, and you can change your choice at any time. You may also disable cookies through your browser settings, but some Site functions may be impaired.

3. Purposes of using the information

We use the personal information provided to us solely for the following purposes:

• Processing and shipping orders
• Customer service and responding to inquiries
• Sending updates on orders, new products and promotions – subject to the customer’s consent
• Improving the Site and the browsing experience
• Statistical analysis for internal business purposes (anonymous information only)
• Compliance with legal and regulatory requirements
• Preventing fraud and misuse

4. Direct marketing and advertising

We will send marketing materials only with your explicit consent. At any time, you may remove yourself from the mailing list by clicking the “unsubscribe” link at the bottom of every message, or by contacting customer service directly. Removal will be carried out within 3 business days.

In accordance with the Communications Law (Telecommunications and Broadcasting), sending commercial mail (spam) without consent is prohibited. We act in accordance with the law and do not share details for third-party marketing purposes without permission.

5. Transfer of information to third parties

The Company will not sell, rent or disclose identifying personal information to third parties, except in the following cases:

• Service providers acting on our behalf (courier companies, payment providers, cloud services) – subject to confidentiality agreements
• To comply with legal requirements or a court order
• When necessary to prevent serious harm to a person or property
• Due to a merger, acquisition or change of control in the Company – with prior notice to customers

Statistical and anonymous information (that does not identify you) may be provided to third parties for market analysis purposes.

6. Data security

The Company implements technological and organizational data-security measures in accordance with the Protection of Privacy Regulations (Data Security), 5777-2017, including:

• SSL encryption for all data traffic
• Processing of credit card details through a secure payment processor only
• Restricted access to the databases for authorized employees only
• Ongoing monitoring of the security systems

That said, absolute security cannot be guaranteed. In the event of a material security breach, we will notify the affected customers and the Privacy Protection Authority in accordance with the requirements of the law.

7. Rights of data subjects

In accordance with the Protection of Privacy Law, 5741-1981, and the regulations enacted under it, you are entitled:

• To review the personal information stored about you
• To demand correction of incorrect, incomplete or inaccurate information
• To demand deletion of your personal information (“the right to be forgotten”) – subject to legal limitations
• To object to the processing of information for marketing purposes
• To withdraw consent previously given

To exercise these rights, you may contact us in writing at: info@relentless.co.il. The Company will respond to the request within 30 days.

8. Data retention

Personal information will be retained only as long as it is required for the purposes for which it was collected, or as required by law. Thereafter it will be deleted or made anonymous. Transaction information will be retained for at least 7 years in accordance with the law.

9. Changes to the policy

The Company reserves the right to update this privacy policy from time to time. Material changes will be published on the Site.

10. Contact us – Privacy officer

For any question regarding this privacy policy:

• Email: info@relentless.co.il

This policy was last updated in June 2026. If you do not agree to the terms set out, please refrain from using the Site.